Lovemarks - the future beyond brands by worldwide CEO of Saatchi & Saatchi Kevin Roberts is one of my favourite books. It makes the list of my top 21 must read business books.
Lovemarks are described on the website as
“Lovemarks are the future beyond brands. They deliver beyond your expectations of great performance. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.”
One of the keys to turning your brand into a lovemark is being remarkable at talent leadership and management which I overview below
In each of the 5 areas mentioned above how remarkable are you?
The folks at Spark and Hatch produced the following diagram about lovemarks
I believe that deep emotional connections with your target customers begins with deep emotional connections with your employees.
Deep emotional connections with your people will lead to your people doing what your competitors people aren’t or doing what others do, just better, differently or more uniquely.
“Conspicuously extraordinary” (remarkable) talent leadership and management is where deep emotional connection with your employees starts.
Not yet remarkable? I can help. I have devoted just over half of my life to understanding how leaders make deep emotional connections with employees and employees with each other. It’s usually complex. I know how to make it simple.
Please contact me today and/or join the The Talent Enhancers Tribe.
Our cause, our reason for being in the Talent Enhancers Tribe is to fundamentally change how most people see themselves and other human beings. We’re about influencing and inspiring each other and everyone we connect with to discover, enhance and bring our unique talents/gifts to every aspect of our lives, every single day.
The number one role of leadership is to help other people discover and enhance their unique talents/gifts and to bring them to their work every day.
One challenge we face is that leading is often lonely.
In an excellent book What's The Future of Business - changing the way businesses create experiences Brian Solis says "Community is much more than being a part of something, it's about doing something together that makes being part of something matter."
The Talent Enhancers Tribe is a leadership community. We’re about doing stuff together that enhances human life.
Join us and say goodbye to lonely leadership.
Join us and become the best Talent Enhancer you can possibly become.
Be the difference you want to see in the world.
PS I am excited to announce the next dates for the Industry Leaders instigation days for the Enhancing Their Gifts System. They are Geelong and Melbourne Australia on the 13th and 15th of August 2013 and Manchester and London United Kingdom on 5th and 7th November 2013.